USD 15M+
cumulative consolidated net profit across approximately 15 years at ASBIS
C-Level Executive · General Management · P&L
Igors
Gluhovs
Building profitable growth across markets.
Riga-based profit-focused general-management executive and former board member with 17 years in leadership roles and 20+ years of sector experience. Built ASBIS Latvia from zero to break-even in nine months, later led a USD 100M+ Baltic P&L and delivered USD 15M+ in cumulative consolidated net profit across two ASBIS general-management roles. Combines commercial growth, working-capital discipline and full legal-entity accountability across three markets.
A record of execution
Leadership you can measure.
USD 100M+
Baltic P&L across Latvia, Lithuania and Estonia
EUR 100M
Baltic turnover reached in 2019
9 months
to break-even after building ASBIS Latvia from zero
Executive profile
A proven operator for complex growth mandates.
Built a country operation from zero, unified three national markets, led full P&L, board and legal-entity priorities, and delivered digital transformation across more than 50 countries. Best suited to mandates where profitable growth must be combined with stronger margins, disciplined working capital, sound governance and accountable execution.
- 01General Management & Board Leadership
- 02Multi-country P&L
- 03Profitable Growth & Margin
- 04Technology Distribution
- 05Vendor & Channel Strategy
- 06Commercial Transformation
Executive search profile
Mandate fit across roles, markets and transformation priorities.
For executive search firms, boards and shareholders evaluating senior leadership in Latvia, the Baltics or EMEA, the profile is strongest where commercial growth must be combined with full operating accountability.
Target leadership roles
Enterprise and commercial leadership
Chief Executive Officer (CEO), Managing Director, General Manager, Commercial Director, Country Manager, Regional Director and Board Member.
Industry experience
Technology and distribution
ICT and IT distribution, consumer electronics, domestic appliances, vendor and partner ecosystems, channel management, category leadership and B2B e-commerce.
Business situations
Growth, integration and transformation
Market entry, company building, regional integration, scale-up, turnaround, profitable growth, margin improvement, working-capital discipline and digital commercial transformation.
Geographic scope
Latvia, Baltics and EMEA
Leadership experience across Latvia, Lithuania and Estonia, with group-level digital rollout and stakeholder alignment covering more than 50 countries.
Modern operating edge
Generative AI, AI agents and business automation.
Advanced hands-on use of Generative AI and Large Language Models (LLMs) for AI-assisted software development, data analysis, management reporting, document analysis and business-process automation. Designs and orchestrates AI agents and multi-agent workflows and develops Python-based software, API connectors and system integrations across CRM, ERP, WMS, Power BI, Excel and Microsoft 365.
- Generative AI & LLMs
- AI Agents & Multi-Agent Workflows
- AI-Assisted Software Development
- Python Automation
- Data Analysis & Management Reporting
- API Connectors & System Integration
General management track record
From Latvia builder
to Baltic leader.
Commercial Director, Baltics
WEXL GRUPP OÜ
Owns a EUR 45M portfolio across Latvia, Lithuania and Estonia. Increased portfolio revenue by 15% year over year while maintaining profitability across a EUR 45M scope and owning regional P&L. Expanded gross margin by 75 basis points and reduced inventory days from 60 to 54. Launched and built the smartphones category from the ground up and negotiated or renewed seven direct manufacturer agreements.
Group Chief Business Development Officer
ASBIS Group
Delivered a unified commercial ordering platform across 50+ countries in 14 months, leading cross-functional Agile delivery in Jira, including sprint planning and backlog management, while aligning Product, IT, UX, Operations and country teams. Led the opening of new ASBIS offices in South Africa, Greece and Hungary, including training and mentoring General Managers and senior leaders.
General Manager, Baltics · Board Member
ASBIS BALTICS SIA
Unified Latvia, Lithuania and Estonia into one Baltic management structure and scaled turnover to EUR 100M by 2019. Led approximately 10 direct and up to 55 indirect reports, with responsibility for annual budgeting, statutory and Group audits, banking, AML/compliance and legal coordination. Co-created Apple Trade, a separate Group-level online business, and transferred it to Group management in approximately 2020–2021.
Country General Manager, Latvia
ASBIS BALTICS SIA
Built ASBIS Latvia from the ground up, reached break-even within nine months and grew the operation to more than USD 14M in annual turnover. Established its accounting, ERP, WMS, warehousing, logistics and core administrative processes and led a cross-functional team of more than 19 employees.
IT Components · Product & Purchasing
ACC Distribution · KM Baltic
Owned a €6M IT components business, expanded vendor portfolios and introduced new technology brands to the Latvian market.
Education
Executive MBA, Stockholm School of Economics in Riga · 2021
MBA & BBA, Transport and Telecommunication Institute, Riga
Leadership, in their words
Trusted by people who worked alongside me.
“He combines strong strategic thinking with a practical, hands-on approach to execution.”
The next chapter
Let’s discuss the next
growth mandate.
Open to CEO, Managing Director, General Manager, Commercial Director, Country or Regional Director and board-level opportunities in Latvia, the Baltics and broader European markets — particularly where profitable growth, market building, multi-country leadership, legal-entity accountability or commercial transformation matter.
igorsgluhovs@icloud.com